The value of ART

Whilst building work continues at Nolton Corner, the time has come to choose furnishings and more importantly, artwork.

Shopping and searching for art can be tricky at the best of times. On one hand, it’s fairly easy to know what we like and dislike, so in theory it should be relatively straightforward to pick out a canvas or piece that sits well within our taste. Yet whilst we all have an understanding of our owns tastes and desires, criticising art and choosing it is a daunting prospect for many of us. Combining the often lavish price of art, with the lack of confidence in how to judge the criteria often leaves a frantic frame of mind and an individual happy to settle for an unoriginal, mass-produced, IKEA print of a donkey.

We happily pay fortunes for things that can be lived in, driven, worn or consumed because these things sustain basic human functions (shelter, transport etc) and as a result we also believe in an empirical ability to judge their quality and value, hence the acceptance to pay substantially for them. Art serves none of these purposes and is often classed as the ultimate luxury as typically we deem it to be a non-necessity, yet without it life becomes almost blank. Art in its most basic format¬†predates money and recorded history by thirty-two thousand years, in any style it provokes emotion, passion and debate. We may not realise, but we need it in our lives to keep us warm and feed us, not in a literal way but in a metaphorical sense to stimulate and excite us… be it in the form of a flat-pack print or a $100,000,000 Picasso masterpiece.

Anyway, the underlying fact is that a bare wall is a dull one, and we all need to fill said space. Suddenly, art has become a necessity, a priority.

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Here’s a cool book:
The Value of Art. Michael Findlay.

http://www.amazon.co.uk/The-Value-Art-Money-Beauty/dp/3791346385

If you gave most people $25 million and the choice to spend it on a six-bedroom house with spectacular views of Aspen or a painting by Mark Rothko of two misty, dark-red triangles, the overwhelming majority would choose the house. We understand the notion of paying for size and location in real estate, but most of us have no criteria (or confidence in the criteria) to judge the price for a work of art.

Michael Findlay

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